Top products
Our launch favourites
Factory-direct prices. Wholesale 50% off retail at 12+ units.
E74 · 74°E
Precision,
forged at 74° East.
Dental and surgical hand instruments made from premium surgical-grade stainless steel, hand-finished in our own family factory and sold direct. Top-quality materials, built to last a lifetime.
For 35 years our family factory has made instruments that other brands sell under their own names. Now we sell them under ours — direct.
Top-quality materials · Hand-finished · Lifetime Warranty*
Materials
Top-quality materials.
Nothing less.
Every E74 tool starts with premium surgical-grade stainless steel, chosen to resist rust and hold its edge. Each piece is then forged, ground, polished and hand-finished by experienced craftspeople, and checked for alignment and action before it ships. Built to last a lifetime, and backed by our Lifetime Warranty*.
Premium stainless steel
Surgical-grade stainless steel, selected for strength and corrosion resistance.
Hand-finished
Ground, polished and tuned by hand, not just stamped and boxed.
Inspected piece by piece
Alignment, edge and action checked on every tool before it leaves our factory.
Why E74
Made by us. Guaranteed for life.
Our own factory
Made start to finish in our own family factory — no middlemen, so you pay less.
Lifetime Warranty*
Covered for life against manufacturing defects: rust, loose screws, cracked joints, misaligned blades.
Free lifetime sharpening
Send an edged tool back any time and we'll re-sharpen it free, forever.
Launch pricing
Honest US-dollar prices, introduced at launch rates for our first customers.
The collection
Launch collection
Introductory prices in USD.
Mouth Mirror #5
Explorer / Probe
Cotton Pliers
Needle Holder
Single Scaler
5-pc Scaler/Curette Set
Made in Pakistan
Made in Pakistan.
Proudly.
For 35 years our family factory has made instruments that other brands sell under their own names. Now we sell them under ours — direct. Every E74 tool is made in our own family factory in Pakistan, at 74°E. Here are the plain facts about where it comes from.
130+ years
Pakistan has made surgical instruments since the late 1800s, when local craftsmen began repairing — then making — instruments for British doctors. Source: TDAP
US$445M
Pakistan's surgical goods and medical instrument exports in FY2023-24. Source: Pakistan Bureau of Statistics
~5,000
Instrument manufacturers in the national industry association, making about 20,000 instrument types. Source: International Trade Centre
172 countries
Where Pakistani instruments are exported. The biggest buyers in 2024: the USA, Germany and the UK. Source: ITC; World Bank WITS / UN Comtrade
Their name, our work
Most of the industry makes instruments to order for foreign brands, mainly in Germany, the UK and the USA, which sell them under their own names. Source: Pakistan Business Council
Our name is our address
E74 is the longitude of the place our instruments are made — 74° East. Our name is our address. Every mirror, explorer, scaler and forceps is forged, ground and hand-finished in our own family factory, then inspected piece by piece before it carries the mark.